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CRAFTING UNFORGETTABLE TOURS
AND EVENTS IN ICELAND 

Our mission is simple: to create incentive trips, group tours and events that leave lasting memories, all while ensuring a stressless experience for our Clients.

As a fully licensed DMC, located in Reykjavik, our expertise lies in providing a wide range of travel services across Iceland, leveraging our deep local knowledge and network. With years of hands-on experience, we offer end-to-end solutions for partners seeking reliable, creative, and seamless travel services in Iceland. We have the capacity, expertise, and heart to deliver meaningful and memorable experiences.

 

Our company Iceland Challenge DMC has officially been approved under the IATA TIDS Program and have been assigned the IATA TIDS Code. The IATA TIDS code is a globally recognised identifier that confirms a travel company as a verified and legitimate travel professional organisation.

We emphasize eco-friendly travel solutions.

WE MAKE IT PERFECT:

Our Clients Say

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I had the pleasure of partnering with Iceland Challenge DMC to design and deliver JetSet Mindset’s February 2026 Girl Gang Getaway - an intimate luxury experience for six women traveling from the United States to Iceland for the first time. From the very beginning, Iceland Challenge distinguished themselves as an exceptional destination partner.

I first met Yulia at IMEX in Las Vegas, where I evaluated multiple Iceland-based DMCs. Following the tradeshow, Yulia was the first to respond and immediately provided a thoughtfully curated sample itinerary with clear, transparent pricing. Her responsiveness, professionalism, and strategic approach set the tone for the partnership and made the decision to move forward with Iceland Challenge an easy one.

Together, we crafted a beautifully balanced itinerary that combined iconic Icelandic experiences with meaningful, unexpected moments. Yulia expertly incorporated my original vision while elevating it through inspired recommendations that enhanced the overall guest experience. We were supported onsite by Olga, our private guide, driver, and Elena our photographer - an extraordinary touch that added both ease and artistry to the journey. The initial deposit structure was also very reasonable and aligned with the premium value delivered.

Shortly before departure, severe winter weather impacted the eastern United States, where all guests were originating. The group elected to arrive a day early, and Iceland Challenge adapted immediately—seamlessly changing airport transfers, adding Blue Lagoon access, whale watching, private luggage holding, and revised ground transportation without disruption. Their agility and calm execution in a time-sensitive situation were exemplary.

Iceland Challenge DMC exemplifies what a true luxury destination partner should be: professional, responsive, flexible, deeply caring, and masterful at delivering surprise-and-delight moments. Their pricing is fair and transparent, their communication is seamless, and their ability to make guests feel genuinely seen and valued is unmatched.
 
I wholeheartedly recommend Iceland Challenge DMC for any luxury group experience in Iceland and beyond.

Leah Winstead, CMP, CMM
Founder, JetSet Mindset
Director of Global Events
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