My name is Yulia
I have over 25 years of experience in event management, marketing, and PR. My professional journey started in Ukraine, where I built a strong foundation in communications and large-scale projects, and continued in Iceland, where I have been living and working in travel industry since 2022.
I am the co-founder and CEO of Iceland Challenge DMC, a responsible Destination Management Company, founded together with my Icelandic partner, Eggert Guðmundsson.
Ukraine taught me resilience and courage; Iceland filled me with a spirit of adventure, out-of-this-world beauty, and the confidence to explore beyond the ordinary. This defines how I work and how we design experiences.
We created Iceland Challenge DMC with a passion for delivering exceptional and unique travel experiences.
At Iceland Challenge DMC, we create tailor-made events, incentive programs, and journeys, built on deep local expertise, strong partnerships, high safety standards, and a sustainable approach to travel.
We believe true luxury lies in personalization, safety, flexibility, and trust.
Eggert Guðmudsson
Co-founder
Olga Bortnichuk
Program director
Pall Olafson
Finance director
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Yuliia Sergiisdóttir
Business consultant
What makes us special?
01
We care
We know how to carefully listen and hear our Clients, so you always get exactly what you really want.
02
We support
When you visit a new country far from home, you want to feel safe and confident. With us, you'll receive our support from the moment you send us your first message until you return home happy.
03
We take responsibility
We have valid license from Icelandic official authorities. It means that your rights are fully protected by the Icelandic government, and our company is acting according to Icelandic law and travel industry regulations.
04
We stand for peace
We do not cooperate with individuals who support the war in Ukraine.
A portion of our profit is donated to Ukrainian families affected by russian military invasion.
Working
With the Best
